What is Branding Branding refers to the process of creating and establishing a unique and recognizable identity for a product, company, or individual in the market. It involves the strategic creation and development of attributes, values, and messaging that differentiate and position the brand in the minds of consumers. Branding aims to create a strong […]
Brandwashed: Must-Read Books on the Secrets of Branding Read More »
What is Customer Service Customer service refers to the assistance and support provided by a company to its customers before, during, and after their purchase or use of the company’s products or services. It involves engaging with customers to address their queries, solve problems, and ensure customer satisfaction. Effective customer service entails being responsive, empathetic,
Delivering Exceptional Customer Service: Insights from Small Data by Martin Lindstrom Read More »
What is Marketing Marketing is the process of promoting and selling products or services to customers. It involves activities such as creating, communicating, and delivering value to customers in order to satisfy their needs and wants. Marketing includes various strategies and techniques, including market research, advertising, pricing, distribution, and public relations, to attract and retain
Top Marketing Books: Expert Recommendations for Success and Growth Read More »
What is Marketing Marketing is the act of promoting and selling products or services to consumers or businesses. It involves conducting market research, identifying target audiences, creating and implementing advertising campaigns, and developing strategies to increase sales and brand awareness. Marketing activities can include advertising, public relations, brand management, market segmentation, customer analysis, product development,
From Page to Strategy: Book Recommendations in Marketing Campaigns Read More »