Karen Dillon

Maximize Business Growth: The Sales Bible by Jeffrey Gitomer

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What is Marketing Marketing is the process of promoting and selling products or services to consumers. It involves activities such as market research, product development, advertising, branding, and sales. The goal of marketing is to attract, engage, and retain customers, ultimately driving business growth and profitability. It encompasses various strategies and tactics to reach target […]

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Mastering the Art of Marketing: Insights from ‘The Attention Merchants’ by Tim Wu

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What is Marketing Marketing is the process of promoting and selling products or services to customers. It involves activities such as market research, product development, pricing, advertising, promotion, and distribution. The goal of marketing is to understand the needs and wants of customers and to create and deliver value to them in order to achieve

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Mastering Branding: Essential Books Every Entrepreneur Should Dive Into

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What is Branding Branding is the process of creating a unique and identifiable image or identity for a product, company, organization, or individual. It involves creating a distinct name, logo, design, symbol, or combination of these elements that represent the essence and values of the entity it is associated with. Branding is essential for establishing

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Exploring the Bright Side: Must-Read Books on Positive Psychology

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What is Positive Psychology Positive psychology is a branch of psychology that focuses on understanding and cultivating positive emotions, character traits, and well-being. It emphasizes studying and promoting the factors that contribute to people’s happiness, fulfillment, and thriving, rather than only focusing on addressing mental illness or dysfunction. Positive psychology examines topics such as positive

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Inspirational Reads: Books to Uplift with Positive Psychology Insights

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What is Positive Psychology Positive psychology is a branch of psychology that focuses on understanding and cultivating human strengths, happiness, well-being, and optimal functioning. It emphasizes studying and promoting positive emotions, positive character traits, and positive institutions and communities. Unlike traditional psychology that primarily focuses on treating mental illnesses and addressing negative experiences, positive psychology

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Unlocking Marketing Success: Must-Read Books for Professionals

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What is Marketing Marketing refers to the activities undertaken by a business or organization to promote and sell its products or services. It involves understanding customer needs and preferences, developing effective strategies to reach target audiences, and creating persuasive messages and experiences to generate customer interest and loyalty. Marketing encompasses various activities such as market

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